The quickest way to damage a budding customer relationship is to use trite phrases that make you sound like a B2B sales rep. Don’t get me wrong… there’s nothing wrong with being a sales rep, but if you sound like one, it lessens your ability to achieve rapport and then make the sale. Here are three of the worst offenders, along with suggestions for a more effective approach, courtesy of Jerry Acuff, author of The Relationship Edge in Business.
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