Thursday, September 13, 2007

Five Rules for Great Referrals





by Geoffrey James

This is the post you’ve been waiting for. Here are the five rules for getting referrals that generate sales:

Rule #1: Earn trust first. Before asking for a referral, you must establish in the referrer’s mind, that you can be fully trusted. To earn that trust you should ideally have all three of the following attributes (although even one is sometimes enough):


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