Thursday, November 29, 2007

Why We do Dumb or Irrational Things: 10 Brilliant Social Psychology Studies



Head Turned
[Photo by Ayres no graces]


"I have been primarily interested in how and why ordinary people do unusual things, things that seem alien to their natures. Why do good people sometimes act evil? Why do smart people sometimes do dumb or irrational things?" --Philip Zimbardo


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